In this article, it talks about how Foxconn is shifting strategy and will offer mostly researcher and engineering jobs in Wisconsin. They are no longer going to be offering the blue-collar manufacturing jobs that were originally promised when they first announced the factory. The plant is expected to cost around ten billion dollars and according to the article, Foxconn is expected to continue construction after they recently just talked to the White House about it.
Foxconn received $4 billion in tax breaks from the state of Wisconsin to build LCD TV screens at the plant, but plans have recently shifted. They stated that they have no place in the United States in terms of making LCD TV screen because they simply cannot compete. The site is now expected to be an advanced manufacturing facility and a place for technological innovation.
The main reason that Foxconn gave for this change in strategy for the Wisconsin factory was that the global market environment has changed since they first announced the project. They have realized that they cannot make a profit by making LCD TV screens because of the competition that exists. However, Foxconn is still planning on employing around 13,000 U.S. at the new facility.
The main takeaway that I got from this article is that as a business you need to be able to adapt to changes in the global economy. Foxconn quickly realized that they would be better if they made the decision to not produce the LCD TV screen at the new factory. They thought it would be able to make more money if it was going to be an advanced manufacturing facility. By changing their strategy Foxconn now will be better positioned from long-term success in the state of Wisconsin.




